Please feel free to contact us at anytime for communication/PR consultation, lectures/seminars/training, international film/TV program production, writing, and research requests. We are happy to provide a free consultation.
KMI is an official member of IPRN
The International Public Relations Network (IPRN) is the world's largest network of independent PR firms. With members in more than 100 cities in 30 countries, KMI is able to address global communications challenges through the IPRN network. KMI's CEO is Vice-Chair of IPRN APAC regional committee.
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"Key Message" of
Key Message International
Key Message International (KMI) is a communication/public relations professional company. We support communication to effectively convey the client's most important message, "key message".
So, what is the key to effective communication?
Communication is a double-edged sword. It can heal or hurt both the sender and recipient. Communication is both a means of making peace with sympathy and a means of violence with heartless messages. Sometimes we deliver the right news, sometimes we deliver the wrong news. It can be a story that depicts a better future or a story that depicts an undesirable future. There is never, always, perfect communication for everyone. Communication which aims at it hurts both the sender and recipient and leads to methods of violence, false news, and stories that paint an undesirable future. We do not believe that such communication is effective.
Stories that heal both the sender and recipient, make peace, go right, or describe a better future are funny, interesting, meaningful, tasteful, and exciting. It's fun. They make us feel free, grow, and have an experimental spirit. There is play. There are exceptions, ambiguities, and miracles. It's just right. that's why "Fun, playful, and right" is how I want to communicate. To make communication a means of making peace with sympathy, we take care of the concept of nonviolence. To deliver fair, accurate, correct and just news, the concept of journalism. And to spread stories that paint a better future, the concept of sense of wonder (the feeling that the extraordinary becomes the daily life).
"Better communication, Better future”is our mission. "Sympathizing, Just, Amazing communication" is our vision. "Non-violence", "Journalism", "Sense of Wonder”and in order to spread them all over the world in the“wide, high, far" way, "Worldwide”are our values.
This is the way that Key Message International (KMI) believes in supporting communication to effectively convey your "key message".
President and Chief Executive Officer
Koichi Iwasawa
About Us
Welcome to Key Message International! As a communication/PR professional company, we promise to further develop our clients' businesses and businesses.
Do you need communication/PR advice to effectively transmit the most important message, "key message"? Do you want to communicate in multiple languages? Do you want to communicate correctly even in times of crisis? Do you want to communicate using videos and publications, and outstanding stories and messages?
We are the perfect consulting network for clients who want to create and send messages and acquire the skills and know-how to send to the media. Professionals with a wealth of specialized knowledge work as partners for our clients to quickly provide tailor-made practical solutions.
Key Message International aims to create a better future society, transcending languages, cultures and nations, by helping clients face their communication challenges together. We will conduct activities that respect our commitment to peace, journalism, and a sense of wonder. We take pride in never forgetting the attitude of building trust, earning respect, learning from each other, and building good relationships with our clients.
International Public Relations /Communication Consulting
We provide consulting services to help our clients effectively communicate their most important messages.
For clients who have signed an advisory contract with us, we provide consulting services on public relations and communication at any time via e-mail, phone, chat, video conference, and/or face-to-face meetings. After listening to the client's needs and issues, we will propose the necessary public relations/communication strategies and measures. Our services include seminars and training, use of digital tools and video media, and multilingual support. We can be contacted in both Japanese and English. For more information, feel free to contact us at any time.
Practical Hands-On Seminars/Training
We offer seminars and training to help our clients effectively communicate their important messages.
Our practical hands-on seminars/training services include media response seminars/training, crisis management media response seminars/training, public relations seminars/workshops using digital tools (websites, social media, etc.) , global public relations seminars/workshops, multilingual communication seminars/workshops, and general public relations seminars/workshops, etc. Our staff, who are experts and scholars, support clients' learning from both practical and theoretical perspectives. For more information feel free to contact us at any time.
Multilingual Digital Communication Service
We provide multilingual support for the use of digital tools to effectively communicate the client's most important messages.
Our consultants have many years of experience in managing social media accounts for the Ministry of Foreign Affairs and its affiliates, local governments, NPOs, and various industries. We provide multilingual support for social media content creation and operation, and through KPI analysis, we will improve the performance of the client's accounts to ensure a healthy rotation of the PDCA cycle. We can also provide website design, construction, and operation support, as well as e-mail magazine creation and operation support. For more information feel free to contact us at any time.
High-Performance Communication Service With Video
We support the use of highly appealing videos to effectively communicate the client's most important messages.
One of the key features of our network is our emphasis on public relations/communication services that utilize video, which is more appealing and effective than text, image, and photograph. Our network regularly releases videos for public relations and multilingual communication. Experienced documentary producers, former major key station TV producers, and video communication experts contracted by major foreign media organizations plan and create a variety of video contents for our clients. Multilingual support and overseas business trips are available. For more information feel free to contact us at any time.
IWASAWA Koichi
President and Chief Executive Officer
After working at the TBS Washington Bureau, he served as a Public Relations and Cultural Attaché at the Japanese Embassy in Syria, Field Delegate in charge of Western Equatoria State at the South Sudan Representative of the International Committee of the Red Cross, and Director of Communications at the Japan Institute of International Affairs. He is a communications expert with digital and global public relations experience from domestic and foreign firms（USA, Sweden） and has worked in the United States, Europe, the Middle East and Africa in multiple languages.
He is Vice-Chair of IPRN APAC regional comittee, Adjunct Lecturer (Intercultural Understanding) at Professional University of Information and Business Management for Innovation (Tokyo, Japan), Social Media Strategic Advisor for School of Medicine at Hirosaki University (Aomori Prefecture, Japan), Kagoshima Prefecture PR Strategic Advisor, "The Ninja City" (Iga City, Mie Prefecture, Japan) PR Strategic Advisor, Fujisawa City (Kanagawa Prefecture, Japan) PR Advisor, Daito City (Osaka Prefecture, Japan) PR Advisor, Tokyo International Film Festival Supervisor, Meltwater PR Advisor, Mentor of Sci-Fi Prototyping Design, a member of Digital Journalist Education Institute (D-JEDI), and Advisor for Hiroshima Business Forum for Global Peace Tokyo Session.
He holds a Master's degree in International Peace and Conflict Resolution from American University and a Master's degree in Journalism from Waseda University. He is a certified guide (English) and PR planner (PRSJ certified). He can work in Japanese, English and French. He has conducted numerous seminars and trainings across Japan. He is a member of the Japan Society for Corporate Communication Studies, the Japan Association for Media, Journalism and Communication Studies and the Peace Studies Association of Japan. He is the Chairperson for the JSCCS supported study on "Communications under the Armed Conflicts", and "Communications leveraged by Scientific Fiction". And He is an author of Sci-Fi novels.
"The Power of Explanation at World Standard Smart Explanation Has Always 'Structure'", SB Creative Corp. authored by IWASAWA Koichi, 2024.
KUNIEDA Tomoki
Advisor / Associate Professor / Academic Consulting
Born in Belgium. After living in 8 cities in 5 countries in Asia, the Middle East, and Europe, he graduated from the Department of International Relations Law, Faculty of Law, Sophia University, completed a doctorate at the Department of Newspaper Studies, Graduate School of Letters, Sophia University, and acquired Ph.D. in newspaper studies. After working as an Assistant Professor in the Department of Representation and Culture, Faculty of Representation, Taisho University, and as an Assistant Professor in the Department of Newspapers, Faculty of Letters, Sophia University, he has been in his current position since April 2019.
His main specialty is the history of public relations and public relations theory. He lectures on media, journalism, and public relations in Japanese and English. He is a board memeber of the Japan Society for Corporate Communication Studies and Advisor on Government Public Relations. He is also a member of the Public Relations Society of Japan and a member of the CM Selection Business Committee of the Broadcast Criticism Roundtable. He has authored "World History of Public Relations: Insight and Significance of Comparative Public Relations History Studies" ("Public Relations" No. 21, 2017). He has co-authored "Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment" (Routledge, 2018, Japan Society for Corporate Communication Stueides Special Achievement Award), and translated "Argenty's Corporate Communication" (Tokyu Agency, 2019).
Ahmad ALMANSOUR
Advisor / Scholar / Engineer/ Middle Eastern Region and Islam
Born in Hama, Syria Arab Republic. After studying mechanical engineering at Aleppo University, he came to Japan as a government-sponsored international student. He majored in metallurgy at Ibaraki University (master's degree), majored in materials engineering at Hiroshima University (doctor's degree), and engaged as a postdoctoral fellow at the University of Tokyo. After returning to Japan, he worked as an Associate Professor at the Faculty of Mechanical Engineering and as the Director of the Japan Center for Academic Exchange at Aleppo University, where he supported the projects of the Japanese Embassy in Syria and the Japan International Cooperation Agency, and contributed for many years as a bridge between Syria and Japan.
Since his return to Japan, he has taught at Keio University and Senshu University. He has lectured on a wide range of topics, including ergonomics, Middle Eastern affairs, Islam, Arab culture, Arabic, international affairs and communication. He has published numerous papers and books. Fluent in Arabic, Japanese and English.
SMA GROUP Advisor ( https://smagroup.co.jp/ )
Henry SAMBAI
Advisor / Artist / African Region
Originally from Juba, South Sudan. After studying philosophy and theology at St. Paul's National Major Seminary (Khartoum, Sudan), he, as an expert of international humanitarian assistance, has worked for about 20 years at international organizations such as the International Committee of the Red Cross (in Sudan, South Sudan, and Iraq), the Netherlands Development Agency (SNV), and the United Nations Mission in South Sudan. In 2018, he came to Japan, Hiroshima after being invited by the Hiroshima Peacebuilders Center to participate in the Ministry of Foreign Affairs commissioned project, “Global Human Resource Development for Peacebuilding and Development (Global Peacebuilders Program).”
As an artist, he founded the MAC (Music and Arts for Children) Center in Wau, South Sudan. He teaches vocal, drum, guitar, songwriting, composition, and peace education for ethnic coexistence to children growing up under armed conflict. His books include "Treasure of Love, Collection of Poem", "Maggie Love, stories of the batterfly poeｍs", and "Peace to South Sudan, Collection of Poem." Fluent in English, Arabic and Nyamsa.
Richard COLOMBO
Advisor / Video Director / Audiovisual Communication
For more than 20 years, he has produced news videos for news agencies around the world such as Associated Press, Reuters, AFP, FOX, CGTN, and national broadcasters as the Representative of Frontier Productions. At the past three Olympic Games (2018 Pyeongchang Olympics, 2020 Tokyo Olympics, 2022 Beijing Olympics), he directed and produced training videos for the education of the Olympic Organizing Committee and the back side of the competition as an official film crew of the international sporting organization. He has directed and produced official videos for Osaka City for the G20 Osaka Summit 2019 and promotional videos for agricultural products from Fukushima Prefecture, and accompanied as the official crew of the President of the EU (European Union) visiting Japan and IMF-related events/visits of dignitaries.
In addition to domestic and international TV program production, he has been involved in video production for various companies and government agencies, and organized a number of projects from small to large scale. Fluent in English, Italian and Japanese.
Please find part of his works from the YouTube channel below:
SOMEYA Masatoshi
Advisor / Public Relations and Workstyle Consultant / Business Advisory and Promotion
He has 7 years of experience in administrative divisions such as human resource recruitment, human resource development, and human resource management, and 5 years of experience in sales divisions such as sales and corporate investment. In 2009, he became independent as an expert in Internet customer attraction and monetization. In addition to managing a blog media, he manages an online community, writes and produces books, supports the use of YouTube, serves as an IT (customer attraction and PR) advisor for companies and local governments, and gives lectures. Currently, in order to convey the importance of "multiple job workstyle", he writes serial articles and interviews for newspapers, magazines, and web media, and also works with mass media such as TV and radio.
He is CEO of MASH Co. He is also an advisor to Iki City, Nagasaki Prefecture, on public relations strategies, public relations advisor to Miyazaki City, Miyazaki Prefecture, brand advisor for Takigami Town, Hokkaido, website advisor for Kumamoto City, Kumamoto Prefecture, and an affiliate and side business guide for All About.
Author and supervisor of "Side Job Power ", "Textbook of Google AdSense Monetization", "Care for Parents without Muri" (Nihon Jitsugyo Publishing), "Blog Rice: A Way of Life to Turn Individuality into Income" (Impress), "Affiliate Textbook", "Blog Textbook" (SOTEC), "Successful Online Shop Attracting Customers and Operation Textbook" (SB Creative), "A Book of Rights for Creators" (Born Digital), "The Tricks of Double-Time Work" (DMM Publishing), and 46 other works (as of September 2022).
TOMIUCHI Dan
Advisor / Triathlon Trainer / Sports Communication
Born in Kanagawa Prefecture. Graduated from Yamanashi Gakuin University, Faculty of Management and Information Sciences, Department of Management and Information Sciences, and Nihon University, Graduate School of Literature, Department of Education, Master's Program in Education. After graduating from the university, he switched from swimming to triathlon, which he had been doing since he was 5 years old. He was selected as an elite athlete and has competed in more than 10 overseas races in Kazakhstan, the Philippines, South Africa, Mexico, Bahrain, Namibia, Cuba, Colombia, Venezuela, Chile, China, and other countries. He has participated in the Japanese Championships four times in the past.
Since his retirement, he has been active as an instructor. In addition to supporting top athletes, he teaches a wide range of subjects such as water familiarization for young children and swimming lessons for students. His motto in instructing is "to help as many people as possible learn to swim and reduce accidents".
Kushal KIREETI
Educator / Scholar / Architect / Asian Region
Originally from Bengaluru, India he studied and pursued architecture, including an internship in a Japanese architecture firm in Osaka. Being interested in education, he eventually moved to Tokyo to pursue language instruction, further leading to completing a Master's in the field from the University of Sunderland. Having interacted with people from a wide range of cultures in Asia, he is able to effectively bridge the communication gap in different situations. Currently, he works as a lecturer at Dokkyo University, specializing in English communication and presentations. Not only does he speak English and Japanese, but also the Indian languages of Kannada and Hindi.
He is also an author of academic publications, and an outdoor enthusiast, often organizing hiking and camping trips around Japan. As a pioneer of the minor sport "Roundnet" in Japan, he has participated in the formation of the national governing body and represented Japan at the world championships.
Joseph HOOD
Advisor / Public Relations Consultant/ Digital Communication and Public Affairs
Joseph has over 12 years’ experience in corporate and strategic comms. He has strong sectoral expertise in B2B technology, as well as public affairs and crisis communications. Based in London, Joseph worked in Tokyo for 8 years. He speaks fluent Japanese and is an expert on public affairs having advised and trained clients such as the Prime Minister’s Office, Ministry of Foreign Affairs, Reconstruction Agency, and local prefectural governments, on international media campaigns. He also worked in the Communications Department of Mitsubishi Heavy Industries, supporting major executive profile-raising and awareness campaigns targeting audiences in North America and EMEA.
Joseph was most recently an Associate Director and the Tech Sector Lead for Porter Novelli, a global PR agency, at their London offices. There he supported clients such as Sony, Iron Mountain, Barco and MathWorks with 360 communications campaigns. Prior to this he worked as an in-house communications manager at Capgemini, and Hewlett Packard Enterprise.
Joseph began his career working as a journalist at The Times newspaper’s Tokyo bureau. He studied Music and Spanish at the University of Oxford and Open University, as well as Economics at London School of Economics through a postgrad diploma. His interests include classical piano, jazz guitar and bouldering.
Alejandro MARTINEZ
Consultant / Global Communication
After working at a foreign-affiliated public relations firm, he managed corporate communications for Nikko Asset Management and Fast Retailing. He has more than 15 years of corporate communications experience. In addition to managing his own department, he is responsible for a wide range of work related to public relations in both Japanese and English, including communications strategy planning, media relations development, and crisis management public relations. He specializes in disseminating information using storytelling. He is a native speaker of English, and is also fluent in Japanese and Korean. He is a Canadian citizen.
TAKEI Miho
Assistant / Medical Health
After studying in the United States and Ireland, she worked as a secretary at a foreign-affiliated architectural firm. After graduating from the Department of Nursing, Toho University School of Medicine with a degree in nursing, she worked in cancer nursing in Japanese, English, and Chinese. She is a licensed nurse, public health nurse, kindergarten teacher, and Yoga instructor (RYT200). She joined a US marching band team, Carolina Crown Drum and Bugle Corps, and participated in the Drums Corps International World Championships 2004 Final, placing 7th.
Daniel L. SMITH
Special Advisor / Film and TV Producer / Journalist / Business Production
He is a widely respected and award-winning director, producer and journalist. He is co-founder of Aurora Borealis Entertainment and has produced a number of TV series and documentaries for several U.S. and Japanese media companies including FOX, NBC-Universal, A+E Networks, History Channel, National Geographic Channel, Buzzfeed and FOX Sports.
He is a frontrunner in creating original content out of Japan and Asia and is one of the most sought after producers to assist Hollywood and International film and TV production support in Japan. His highly heralded documentary series and movies have ranged from retrospective profiles of the King of Pop Michael Jackson (FOX’s We Remember You Michael) and Pop music matriarch Mariah Carey (NBCUniversal’s E! VIP Mariah Carey) to in depth analysis of military strategy and doctrine in the Pacific Rim with his award-winning Defending Japan series which airs on Amazon Prime, History Channel & Hulu as well as the highly rated Biography series for the History Channel.
He has also helped planned an organized major PR campaign films for such companies as Warner Bros. Japan (I Am Legend) and Universal (Battleship) and viral video and news media campaigns for programs such as AMC's The Walking Dead.
すべての動画
すべての動画
アラブ世界と日本をつなぐコミュニケーション：第１回 アラブ世界の国家と日本
アラブ世界と日本をつなぐコミュニケーション：第4回 アラブ世界の言語と日本
アラブ世界と日本をつなぐコミュニケーション：第2回 アラブ世界の宗教と日本
アラブ世界と日本をつなぐコミュニケーション：第3回 アラブ世界の民族と日本
Company Profile
Company Name:
Key Message International Corporation
(abbr: KMI)
Founded: December 20, 2019
Established: September 29, 2023
Capital: 3 million JPY
Representative: Koichi Iwasawa
> Business Description:
>Communication and Public Relations Consulting
International Business Development & Management
>Online School Business
>Seminars (Lectures, Workshops, Trainings)
>Production (Films, TV Programs, Books, Websites)
>Writing (Books, Media, Blogs, Social Media)
> Research and Study
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